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Summary:
Ms. McGuckin is a senior advisor and consultant to Federal, State, and local public agencies and
private clients. She specializes in interpreting and forecasting travel behavior across all modes
and uses her special skills in assembling and analyzing data to develop trends and test
hypotheses. She:
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Designs efficient and focused primary data collection tools, and leverages existing data sources in
creative ways
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Draws insightful and meaningful information from complex data sources, and
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Crafts effective presentations, reports, and briefs for technical audiences, decision makers, and
the general public.
She is best known for her ability to make meaningful information from complex data sources. She is
also trained in survey methods. In short, Ms. McGuckin provides a full spectrum of skills for
obtaining data and developing information in service of specific transportation research needs,
travel demand forecasting, and broader policy initiatives. Some of her recent work
includes:
Travel Behavior Trends
Analyzing long-term trends in workforce participation and the role of commuting in travel behavior
(current: Commuting in America IV NCHRP 8-36 Task III)
Investigated trends in older American’s leisure travel and researched trends in travel by the Baby
Boom cohort, 1968 through 2009 (AARP Public Policy Institute, TBP)
Studied and presented long-term and recent trends in the demographic components of personal travel
(“Summary of Travel Trends, 2009 National Household Travel Survey”
http://nhts.ornl.gov/publications
)
Forecast travel by demographic cohort and geographic location for the National Surface
Transportation Policy and Revenue Study Commission
(www.transportationfortomorrow.com/
)
Policy Initiatives
Examining the opportunities and barriers for US High-Speed Rail Projects (TRB Committee for a Study
of Intercity Passenger Travel Issues and Opportunities in Short-haul Markets (
http://www8.nationalacademies.org/cp/committeeview.aspx?key=49453
))
Focusing on understanding the behavior of younger travelers related to declines in driving
(current: TCRP J-11/Task 17 “Serving the Mobility Preferences of Generation Y”)
Developing and testing hypothesis related to the relation between demand-side and supply-side for
long-distance travel (current: FHWA, Travel Analysis Framework)
Emerging Issues
Calculated estimates of CO
2
at census tract level for sustainable community performance measures, measuring effects of TOD and
developing outreach to encourage behavior shifts to sustainable travel (for City of
Pasadena)
Analyzed factors related to pedestrians and bicycle activity and calculated exposure for
non-motorized accident rates (for Caltrans/UC-Davis)
Examined the future of electric vehicle penetration in “Improving Travel Behavior Data for
Alternative Fuel Vehicles: A Scoping Study” (for AASHTO/NCHRP 08-36, Task 108)
Representative Research:
National Household Travel Survey
1995-2009 (Federal Highway Administration) – Ms. McGuckin is well-known for her work with the NHTS data program, for which she was
the lead technical consultant for FHWA (under a series of contracts) from February 1997
through Sept. 2011. She worked on all phases of the program from data collection methods to
outreach and analysis. Her contributions included: adjusting the 1990 NPTS to account for the
effects of method changes, analyzing the effect of the memory-jogger/diary and incentives
(1995), comparison of address-based and RDD, prospective long-distance trip reporting vs.
retrospective reporting (2001) and cell-phone only sample (2009). Ms. McGuckin led the
partnership with the Energy Information Administration (EIA-DOE) to add fuel efficiency to the
vehicle file, conducted outreach to stakeholders and topic experts for questionnaire
development, and coordinated the add-on program with States and MPOs. At all times she
provided analysis of survey results through policy briefs, reports, presentations, and
satisfied a broad range of data user requests. Briefs and publications available
at:
http://nhts.ornl.gov
“Summary of Travel Trends: 2009
National Household Travel Survey” (Publication no. FHWA-PL-11-02 Ms. McGuckin was a
principal author for this report that analyzes important travel indicators over a period of 40
years—1969 to 2009--obtained in the national travel survey data series. A wide range of topics
are covered, including trends in travel related to household size and wealth, trends in travel
behavior by different age groups, changes in the amount and type of travel for different
purposes, and travel behavior of special populations. Margins of error were developed for all
travel statistics to separate data ‘noise’ from true trends.
http://nhts.ornl.gov/publications.shtml
“Walking and Biking in California:
Analysis of the California Add-on of the National Household Travel Survey” (TBP)
California purchased one of the largest add-on samples to the 2009 NHTS—over 18,000
households--with the goal of understanding and calculating pedestrian risk factors for the state
and for each of its Districts. Ms. McGuckin analyzed the number and miles of walking and biking,
calculated standard errors, and showed the use of these data with the FARS fatality reports and
state-collected accident and injury data to develop relative risk factors. The data were
sufficient to include major metro areas in the analysis, and the report will serve as a
benchmark for performance measures related to improving the environment for walking and biking
in California.
“Improving Travel Behavior Data for
Alternate Fuel Vehicles” (NCHRP 8-36 Task 108, with CS and TTI). This exploratory
research examined the market penetration potential and data obtained from and about electric
vehicles from three perspectives: car manufacturers, utility companies, and national/renewable
energy labs. The purpose of the research was to identify opportunities for using such data to
supplement travel behavior data used in policy and planning, and assess the opportunities of
data sharing across the main stake-holder groups. Data gaps identified included natural driving
behavior, range anxiety and charging behavior, and attitudinal data about adoption and use of
electric vehicles.
“Long-Distance and Rural Travel
Transferable Parameters for Statewide Travel Forecasting Models” (NCHRP 8-84, with CS).
This Guidebook presented transferable parameters that can be used to produce estimates of person
trips and miles for long distance travel and trip generation rates for households in rural
areas. The long-distance analysis included comparing travel characteristics from different
sources (statewide long distance surveys for Ohio and California along with older national
resources) and trying to determine the common elements. Variations were noted in trip definition
and length, trip purposes, and estimates of travel within- or outside of the state of residence.
Mode choice differences based on supply-side factors (such as distance to the nearest airport)
and trip type (travel party size) were also determined. Report will be published in
2012.
“Journey-to-Work Trends in the United
States and Its Major Metropolitan Areas, 1960 – 2000” (Publication no. FHWA-EP-03-058)
Ms. McGuckin was the primary author for this report which tracks trends in demographics, worker
characteristics, and commuting in the U.S. and the MSAs of one-million residents or more.
National trends in population and workforce growth, changes in household structure, and trends
in mode of travel to work, travel time, departure time, vehicle availability and immigration are
all developed for constant geography using the decennial Census.
http://www.fhwa.dot.gov/planning/census_issues/ctpp/data_products/journey_to_work/index.cfm
“Travel Estimation Techniques for
Urban Planning” - NCHRP Report 365 – Ms. McGuckin was the lead technical analysis and
co-author for this textbook on the application of travel data to the travel demand forecasting
models. She researched the relationship between trip generation and urban form, trip chaining,
and the changes in travel patterns observed since the publication of NCHRP 187 “Quick-Response
Urban Travel Estimation Techniques and Transferable Parameters.” She led the team to conduct a
survey of MPO model needs and a meta-analysis of model inputs, including the parameters obtained
from nearly 20 O-D datasets used all over the country, examined the similarities and differences
in data collection and reduction techniques, and compared trip generation rates by region, by
urban size, by urban form, and by demographic mix. Finally, she used the 1990 NPTS (with
methodological edits) to develop travel model inputs for trip generation for metro areas of
different sizes.
http://ntl.bts.gov/lib/21000/21500/21563/PB99126724.pdf
Representative Projects:
San Juan Metropolitan Region Planning
Study to Develop Ridership Forecasts for Tren Urbano, Commonwealth of Puerto Rico (with
Barton-Aschman/Deleuw Cather) - The Tren Urbano was funded through multiple sources as both a
transportation project—to relieve the congestion of the San Juan Urban Area--and as urban
renewal/economic stimulus. The preliminary work was conducted starting in 1989 through a
consortium headed by DeLeuw Cather, and ridership forecasts and alignment was finalized by 1993.
Ms. McGuckin developed base year and future forecasts of population and employment and allocated
the growth to small geographic areas based on the present of current land use by type and
constraints to future development, including terrain and slope, watershed and flood plain, and
protected natural areas. Delphi sessions were conducted to obtain information from real estate
developers on potential and/or likely new development areas. The network was modeled to define
accessibility and the forecasts were applied to estimate transit ridership sheds for development
horizon years.
National Institute of Standards and
Technology World Trade Center Investigation – Ms. McGuckin helped develop a model of
occupant behavior and egress during the evacuation of the World Trade Centers on 9/11. With the
lead from UC she used complex causal modeling to determine the factors and social processes (the
major paths of casual links between variables) that influenced people delaying the initiation of
their evacuation out of World Trade Center Towers 1 and 2 on September 11, 2001. Evacuation
delay was found to be positively correlated with ‘helping behaviors’, and a five minute or more
delay was found to be significant in increased mortality.
http://wtc.nist.gov/NISTNCSTAR1CollapseofTowers.pdf, Project 7
Bangkok, Thailand MRTA Ridership
Forecasts (DeLeuw-Cather, International) - Ms. McGuckin worked closely with an international team of economists, engineers,
and specialists to develop ridership estimates for the new high-speed transit (MRTA). She was
the in-country (Thailand) task manager for this major data collection effort. Ms. McGuckin
designed an in-home personal interview household travel survey for the greater Bangkok region
(few households have telephones), including developing travel diaries and forms for
translation, and training field supervisors. Specialty approaches included sample estimation
for Census non-coverage areas (squatters), employee surveys for sites near potential future
stations, intercept surveys of visitors, and an on-board survey for three transit vehicle
types. All designs included stated preference components to help estimate future fare
strategies. With Barton-Ashman
Associates/DeLeuw Cather.
Edmonton Travel Survey
(Alberta, Canada) – Ms. McGuckin worked with a local team as on-site technical advisor for this
travel survey to develop inputs for the creation of a utility-based household trip model.
Designed a focused sample of 5,000 households in three geographic divisions and developed a
questionnaire including detail on transit usage, mobility impairments, parking availability and
cost, and stated-preference questions for each trip to determine elasticity of demand. Trained a
staff of 50 interviewers for recruiting and data collection, and provided a management
information system for sample tracking and quality control. With Barton-Ashman Associates.
Cleveland Household, Establishment, and
Transit Surveys (NOACA, RTA, and Cleveland Growth Association) – Ms. McGuckin designed
and supervised this major data-collection effort encompassing home-interview, establishment, and
on-board bus surveys. Workplace survey completed 150 sites in the greater Cleveland area.
Transit survey collected statistically robust data for each route and time period. Model results
used to forecast needed infrastructure improvements, including patronage on future light rail.
With Barton-Ashman Associates/DeLeuw Cather.
Shanghai Comprehensive Transportation
Planning, City of Shanghai, PRC (Barton-Aschman/DeLeuw Cather) - Ms. McGuckin managed
the U.S.-based data team to develop a city-wide plan and ridership forecasts for the high speed
rail from Long Yang Road Metro Station to the Pudong International Airport (opened in 2002). Ms.
McGuckin worked closely with the PRC team to collect and analyze existing data on population and
employment. She developed an award-winning method to summarize and visualize demographic
characteristics in small geographic clusters to help analyze land-use and socioeconomic patterns
using ACAD. She also developed a delay factor for EMME/2 that simulated the bus-bicycle conflict
at bus stops and assisted in the design solutions for intersection treatments for bicycle
traffic. With Barton-Ashman Associates/DeLeuw Cather.
El Paso, Texas Establishment, Special
Generator, and Truck Surveys ─ Ms. McGuckin managed and conducted all phases of this
major data collection using TTIs sample design and procedures, including the analysis of
"activity centers" as grouped destinations for visitors. With Barton-Ashman Associates.
Chicago Master Plan Update Study on
Intermodal Truck Travel (CDOT) – Ms. McGuckin designed and managed this survey feeding
into an economic analysis of the impact and the benefit of the growing intermodal industry in
the greater Chicago region. Sites included O’Hare International Airport cargo area. The survey
results were published in ITE Journal and used to develop trip rates for intermodal yards as a
new category. With Barton-Ashman Associates.
Greater Charlotte Region Establishment Survey
(Charlotte, NC) – Ms. McGuckin developed survey techniques to collect and geocode employee
addresses for a sample of basic industry, and to "borrow" trip rates for non-employee trips to
Basic sites. Remainder of sample divided into "Highway Retail", "Retail", "High-Visitor
Service", and "Low-Visitor Service". She conducted special research into the travel
characteristics to mixed-use (Smart Growth or Traditional Design) developments versus strip
malls. With Barton-Ashman Associates.
Southeastern Pennsylvania Establishment
Survey (Pittsburgh) – Ms. McGuckin was responsible for design, quality control,
weighting and analysis of the survey of 166 sites in the greater Pittsburgh region. The design
divided service industry into "High-Visitor" and "Low-Visitor" by SIC code. Ms. McGuckin
researched and tested methods, such as personal interview techniques for employees in
hard-to-survey occupations (retail, janitorial, etc.) With Barton-Ashman
Associates.
Dallas-Ft. Worth Workplace
Survey (NCTCOG)- Dallas-Ft. Worth Workplace Survey (NCTCOG)- Ms. McGuckin was project
manager responsible for the design, quality control, weighting and analysis of the survey of 270
sites in the Metroplex. She developed and tested a sample methodology that is not skewed towards
larger-sized workplaces. She designed and conducted a test of reported auto-occupancy of
walk-ins vs. observed auto-occupancy of drive-throughs for restaurants and banks offering
drive-through facilities. With Barton-Ashman Associates.
Atlanta Regional Commission
Establishment Survey (ARC) – Ms. McGuckin was project manager for this large-scale
survey of 270 establishments sampled across area-type in the Atlanta region. She developed the
sample design coordinated with the regional travel model for air-quality analysis, and she
analyzed, weighted and presented the results. With Barton-Ashman Associates.
Baltimore-Washington International
Airport Transportation Planning Study (Maryland Mass Transit Administration, MTA)- Ms.
McGuckin developed a land-use inventory for the BWI area, designed and conducted an
employer/employee survey to understand work-based travel and possible transit shifts, and
developed a forecast of future population, land-use, and employment by zone in five-year
increments based on committed and proposed development and the analysis of present and projected
zoning. With Barton-Ashman Associates.
New Orleans Mode Choice Model
Update─ Ms. McGuckin designed and conducted successful data collection of tourists to
three areas in New Orleans, including the French Quarter, for a tourist travel demand sub-model.
The visitor data was supplemented with a transit on-board and specialty surveys of the light
rail lines to estimate future visito r ridership of proposed new light rail service. With Barton-Ashman
Associates.
Charlotte On-Board Bus Survey
─Ms. McGuckin managed the full system on-board bus survey including a smaller sample on-board
with the Special Transportation Service (para-transit service) including a verbal interview
component. With Barton-Ashman Associates.
Chicago CTA Downtown Circulator
Project ─ Ms. McGuckin designed and managed this high-profile on-board bus survey using
verbal interviews for unique O-D analysis and patronage forecast. With Barton-Ashman
Associates.
Education,
Associations and Appointments:
Joint Program in Survey
Methodology (JPSM), University of Maryland, University of Michigan, continuing
education
Post-Graduate Studies,
University of Maryland, College Park, MD (1997-1998) Psychology
Montgomery College Maryland
(1988) and SAS Institute, Cary, NC, (1991), Statistics
Bachelor of Arts,
Geography/Political Science, University of Texas at Austin (graduated with
honors)
University of Isfahan,
Isfahan Iran, 1978-1979, Junior year abroad with special research grant
TRB Committee on National
Data Requirements (ABJ10)
TRB Committee on Urban Data
and Information Systems (ABJ30)
TRB Committee for a Study
of Intercity Passenger Travel and Opportunities in Short-Haul Markets
TRB Task Force on New
Directions for the National Household Travel Survey (ABJ45T)
ITE Trip Generation
Handbook, 3rd Edition Update Subcommittee on Use of Travel Survey Data for Site Specific
Applications
Center for Disease Control
Active Transportation Expert Panel
The
Transportation Statistics Interest Group (coordinated by the Bureau of Transportation Statistics
and the American Statistical Association)
WTS-Los Angeles
Chapter
Publications:
“Summary of Travel Trends: National Household Travel Survey”, Santos, A., McGuckin, N., Nakamoto,
Y., and Grey, D. 2011 FHWA-PL-11-022, at:
http://nhts.ornl.gov/2009/pub/stt.pdf
“Poor People’s Use of Different Modes of Public Transit: Is There a Conflict between Rail and Bus
Services?” Rosenbloom, S., McGuckin, N. presented at: Using NHTS for Transportation Decision Making
Workshop, June 6, 2011 TBP
“Driving Miss Daisy: Women as Passengers”, McGuckin, N. Contrino, H. Nakamoto, Y., and Santos, A.
Women’s Issues in Transportation, Vol. 2: Technical Papers, 2010 at:
http://onlinepubs.trb.org/webmedia/trbmedia/women/McGuckin.pdf
“Travel Demand in the Context of Growing Diversity”, Contrino, H. and McGuckin, N. TR News Special
Report (cover story), September/October Issue, 2009 at:
http://onlinepubs.trb.org/onlinepubs/trnews/trnews264TravelDemand.pdf
“The Challenges of Surveying 'Hard to Reach' Groups”, Chapter 8 in Transport Survey Methods: Keeping Up with a Changing World ; Behrens,
R. Freedman, M., McGuckin, N. July 2009 at:
http://trid.trb.org/view.aspx?id=923623
“Peak Travel in America”, McGuckin, N. Contrino, H., 12th Conference on Transportation Planning Applications, 2009
(nominated as best in conference) at:
http://pubsindex.trb.org/view.aspx?id=910150
“Demographics Matter: Travel Demand, Options, and Characteristics Among Minority Populations”,
Contrino, H. and McGuckin N. Public Works Management Policy.2009; Vol. 13: No. 4,
361-368
DOI: 10.1177/1087724X09336223 at:
http://trid.trb.org/view.aspx?id=901821
“Working Retirement—Travel Trends of the Aging Workforce” Srinivasan, N., McGuckin, N. and
Murakami, E. ‘Travel Behavior and Values’, TRR #1985, 2006 at:
http://www.fhwa.dot.gov/planning/census_issues/ctpp/articles/uses_of_census_data_in_transportation/page12.cfm
“Aging Cars, Aging Drivers” McGuckin, N. and Liss, S. ITE Journal, September 2005.
“The Work Trip in the Context of Daily Travel” McGuckin, N., Srivivasan, N., commissioned for the
Census Data for Transportation Conference, April 2005 at:
http://www.nctr.usf.edu/clearinghouse/pdf/JTW%20in%20the%20Context%20of%20Daily%20Travel.pdf
“Trip Chaining Trends in the US—Understanding Travel Behavior for Policy Making”, McGuckin, N.,
Zmud, J. and Nakamoto, Y. Transportation Research Record #1917 2005 at:
http://pubsindex.trb.org/view.aspx?id=771478
“Differences in Trip-Chaining Behavior between Men and Women”, McGuckin, N. and Nakamoto, Y.,
Research on Women’s Issues in Transportation, Volume 2: Technical Papers, 2005
at:
http://nhts.ornl.gov/1995/Doc/Chain2.pdf
“Journey-to-Work Trends in the United States and Its Major Metropolitan Areas, 1960 – 2000”
(Publication no. FHWA-EP-03-058), McGuckin, N. and Srinivasan, N. 2003 at:
ftp://ftp.abag.ca.gov/pub/mtc/census2000/JTW_Trends/Report.htm
“A Walk Through Time—Changes in the Landscape of U.S. Commuting” McGuckin, N., Srinivasan, N ITE
Journal 2004.
“Are Households with Interrupted Phone Service Like Those with No Telephone
Service?” McGuckin, N.
Banks, D. and Keyes, M., Transportation Research Record 1768, pp 99-105, 2001
at:
http://nhts.ornl.gov/1995/Doc/notel2.pdf
“Driving to Distractions: Recreational Trips in Private Vehicles” Mallett, W. J. and McGuckin, N.,
TRR 1719, pp 267-272, 2000 at:
http://cat.inist.fr/?aModele=afficheN&cpsidt=1106082
“Intermodal Truck Traffic: Description and Results of a Survey in Chicago” McGuckin, N. and
Christopher, E., ITE Journal, pp 38-41 December, 2000 at:
http://www.highbeam.com/doc/1P3-65189773.html
“Exploring the Full Continuum of Travel: Data Fusion by Recursive Partitioning Regression”
Contrino, H., McGuckin, N, and Banks, D., International Association of Travel Behavior Research
Conference (IATBR), July 2000
“Work, Automobility, and Commuting: Differences by Race and Ethnic Backgrounds” McGuckin, N.,
Murakami, E. and Keyes, M. Chapter 5 in Travel Patterns of People
of
Color
, PL-FHWA-00-024, June, 2000 at:
http://www.fhwa.dot.gov/ohim/trvpatns.pdf
“Understanding Trip-Chaining Behavior-A Comparison of Travel by Men and Women” McGuckin, N. and
Murakami, E., Transportation Research Record No.1683, 1999
NCHRP Report 365 “Travel Estimation Techniques for Urban Planning”, Martin, B. and McGuckin, N.
1996 at:
http://ntl.bts.gov/lib/21000/21500/21563/PB99126724.pdf
“Travel Survey Manual” (in partnership with Cambridge Sytematics), US DOT and US EPA, July 1996,
updated by the Travel Survey Methods Committee as a wiki:
http://www.travelsurveymanual.org/
“A Treatise on Trip Generation” Hamburg, J. and McGuckin, N., Barton-Aschman Associates (for
distribution), 1990
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