Ms. McGuckin offers various services individualized to the needs of each client, including support for local planning and policy initiatives, data compilation and analysis, developing data needs and collection strategies, and technical assistance.   

Ms. McGuckin knows data—where to find existing data, when to combine sources, and how to collect it. For example. for the update of the Pasadena Mobility Plan she used available data resources to provide estimates of VMT (vehicle miles of travel) and PMT (person miles of travel) for each neighborhood (Census Tract) to create a local sustainability performance measure. Assessing the characteristics and behaviors that result in lower VMT and effectively communicating the results helps residents and policy makers understand the choices that lower the carbon impact of daily travel.   

She is currently working with State local areas to help develop information and data to support travel demand forecasting. In association with the Whitehouse Group, she offers a low-cost product that extracts vital information from the most recent National Household Travel Survey (NHTS). The ‘Model Analysis Package’ includes detailed reports describing trip production rates, mode choice summaries, mean trip length and time of day analysis for locally-defined geographies and model purposes. 

Social and economic dynamics have affected travel; over the last few decades, and the ‘Policy Analyst Package’ provides actionable information to decision-makers to help craft policies sensitive to local demographics and travel behavior. This data package includes summaries of important travel behavior related to safety, livability, pricing, commuting, and physical activity, such as walking and biking. Existing sources of data are mined to develop State and local statistics, such as Census/ACS, LEHD, FARS, and PUMS.  

In addition, Ms. McGuckin sits on expert panels overseeing large data collection projects, such as large-scale household travel surveys, and uses her insight and experience to help minimize non-response and develop non-response follow-up techniques to make sure that the survey is representative of the entire population. She also is available to help design new data collection for areas large or small. 

Finally, Ms. McGuckin is often asked to speak at conferences and at public and professional meetings on travel behavior and travel trends in the U.S. Recent topics have included the travel behavior and planning needs of special groups (women, children, elderly, and minority groups), recent trends and future directions of demographic changes, and energy use and environment.

For an example of a recent PowerPoint presentation, see "New Perspective on Travel Demand", given at the Highway Information Seminar .