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'The Starbucks Effect'
as seen on Good Morning America
Did You Know....
"On an average day, American drivers spend more than 81 minutes behind the
wheel."
For more information
about changes in demographics and
Travel
click here
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Nancy McGuckin is an independent consultant and
nationally known expert in the
interpretation and forecasting of travel behavior. She
is
best known for her ability to make meaningful analysis
from complex data sources and her practical
interpretation of research. Her design and analysis of
travel surveys consistently results in reliable inputs
to demand forecast models, ensuring that the models
are accurate and defensible.
Ms. McGuckin is frequently asked to speak on the topic of travel behavior at
conferences, associations, and for the press. She recently spoke to the
National Press Foundation on the topic of Age, Race and Sex -
click here to see the PowerPoint presentation. She also looks at
trends in travel and where we're headed -
click here to see this PowerPoint presentation. At the 2004 Transportation Research Board,
she presented a PowerPoint presentation
entitled "The Changing Landscape of Daily Travel".
What is Travel Behavior Analysis?
Travel behavior
analysis is the study of people's activity and movement in the public realm
by all modes for all purposes. For instance, commuting behavior, the means
of travel (car, bus, train) the time of departure, and trip chaining or trip
tours involving stops not related to work along the way are important
aspects of travel behavior.
Other topics
include how children get to school, how women travel differently than men,
how poor families use their vehicles compared to more wealthy Americans, and
many, many more topics. A
interesting
article by Ms. McGuckin looks at how older Americans are driving
older cars.
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Topics to Explore Linked to Travel
Behavior:
'The
Starbucks Effect' - Pursuit of a Grande Latte May Be
Stirring Up Gridlock
Click Here to see the Washington Post article
▪ Population groups in travel
▪ Linking age, worker status,
household life cycle, location, vehicle
availability with travel
▪ Special study of baby boomer cohorts and what changes
will happen when they retire
Click here for a
recent article on the Boom in Older Drivers
 ▪
Internet Use
▪ Elderly
▪ Safety
▪ Analyze travel of high-risk drivers
(teens/young adults, elderly)
▪ Analyze travel of highly vulnerable populations (elderly
women, children)
▪ Pedestrian safety: who is walking,
when, why, how far, what purpose what
purpose
▪ Energy use
▪ Fuel efficiency by vehicle use
▪ Who is driving fuel-efficient vehicles and how do
they compare in travel to other groups
▪ Economic factors (employment
status, income)
▪ Land use
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